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5 Pitfalls To Avoid In Your PPC Landing Page
Pay-Per-Click (PPC) campaigns have quickly become a preferred advertising strategy for companies across the world. Since you are paying for directed traffic, you need to carefully consider the content...
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E-commerce Eye Candy – How To Use PPC Landing Pages [Infographic]
Though we previously discussed landing pages in 5 Pitfalls To Avoid In Your PPC Landing Page, this infographic from Unbounce emphasizes a few common sense rules that bear repeating. If you’re...
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Paid Search Advertising: An Introduction
In the past two decades the way we search for and find the things we want to buy has changed dramatically. The amount of time it takes to find the perfect product has shrunk and the amount of products...
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Paid Search Advertising: Understanding Keywords
Our last post examined a crucial aspect of online advertising: search engine marketing (SEM). We looked at the difference between organic (SEO) and paid search (PPC), and explained how the latter is a...
View ArticleBeware Badware: Google’s Policy on Unwanted Software
I think it’s safe to say that you shouldn’t sell malware to your customers. But what exactly is malware comprised of? Is it only a virus that accesses private information, or can malware be defined as...
View ArticleBest Practices for Paid Search (or How I Learned to Stop Worrying and Love...
At its most basic level, paid search involves buying placement for your ad on the search engine results page (SERP) when someone types in specific keywords as part of their search. The SERP then ranks...
View ArticleIt’s 3 a.m. Do You Know Where Your Quality Score Is?
“When you start with what’s at stake for the buyer, you earn the right to their attention.” – Jake Sorofman Highest Bid Wins In a previous post, I mentioned that there are several factors involved in...
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The Customer Journey to Online Purchase [Interactive Web Page]
Browsing through my Google+ feed recently, I stumbled upon an interactive web page from Think with Google displayed on the Google Small Business page. I like interactive web pages. They’re fun to use,...
View ArticleWhat Does It Take To Attract New Customers?
Companies of all stages, sizes and industries share one essential requirement for growing or staying profitable: acquiring new customers. To get the most bang for your buck, let’s look at some best...
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